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Skilift

I just noticed a new form of digital signage: this week we are on a ski trip in Dalarna, a swedish province next to Norway and the first time I went through the lift gate I noticed a small display telling me the time, after that the type of skipass I bought and last but not least it wished me a good trip in the lift! Later on we saw that all lifts in the area are equipped with these displays. This must have cost quite a lot and I wonder how much it brings except for wishing the travellers a nice trip and once and a while remove the doubt when someone's skipass doesn't work. After all, they have to be displays that work even at temperatures far below zero and all the posts at the lifts had to be modified in order for the displays to fit in. But I guess they made the calculation.